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Start talking about your idea

I used to dive straight into my code editor without talking to potential customers. This lead to a lot of failed projects. Today I share two experiences. One where I built my project in secrecy and kept my cards close to my chest. The other project where I started small, built in public and talked to my customers. It's no coincidence the latter is the project that's made money from day one. All of this leads to me sharing why I think it's important you talk about your idea.

My journey to 250 customers

How has the journey to 250 customers looked for me? In a world where TechCrunch articles celebrate the overnight success story, I share my journey of slow and organic growth. It's important we remember growth doesn't look the same for everyone, therefore we must not give up if we fail to hit 6 digits in 48 hours.

The 'why' behind building With Jack

It's been a stressful few weeks, but I got through it thanks to a post-it note from 2013 reminding me why I started this business. In this episode, I share the rollercoaster ride of building a start-up. I talk about my original mission with building With Jack and if—1.5 years into launch—I've managed to achieve it.

How I improved With Jack's sign-up rate by 14%

I talk through the tweaks we made to the customer journey that lead to a 14% increase in sign-ups. These are simple and quick wins that took With Jack's conversion rate from 26% to 40%.

Minimum viable process

I launched an insurance company in 2016 without instant quotes. For the past 200+ sales I've been manually processing everything. In today's episode I make the argument for launching with the simplest version of your product or service, which sometimes mean manual processes.

© Ashley Baxter